IF THE EARTH IS ROUND, THE ECONOMY CAN ONLY BE CIRCULAR

Abstract

The article presents the circular economy, its concepts, principles, benefits and changes in production and post-production, in addition to addressing aspects of linear economy, sustainability, logistics and reverse logistics. The traditional production of goods and services uses, in great majority, resources extracted from nature in an intense way and at a speed that does not allow time for its regeneration. At the end of production and in the post-consumption of products, there is an accumulation of waste that is not always properly disposed or treated, with another impact on nature - waste, which often has value, if properly processed, and can be used as input for others. processes and, at the limit, not even exist. The circular economy brings significant changes in production and the supply chain, changing forms of consumption, relationships in the supply chain, production and the business itself. It addresses sustainable development and how the circular economy contributes to the improvement of the environment, business and people, the importance of logistics and reverse logistics in the circular economy and sustainability from an economic, environmental and social point of view, generating benefits and value for the parties involved. Aspects of companies in Brazil that practice circular economy are also commented.